Branding and Promotional Products

When it comes to promotional products and branding there is only one word that comes to mind. CONSISTANT! by buying promotional products to market your business or promote a special or product it is important that you stay consistant throughout your projects. When i mean consistant i mean choosing the right products for the the project and colors. Why? because people remember things the 7th time they see something. if I show you my logo about 7 times i'm sure it will get stored in you're memory. What color do you think all of Coca-Cola's products are? what about Pepsi? Target? That is what branding is! Using color is the best ways is to stay consistant. Taking Target as an example again, they use red, all their advertisement is red, all the uniforms are red, all their carts are red. You do not necessary have to put you're logo on everything for it to be noticed, choosing the right product and the right color makes all the difference in the world. Combinations of colors work well too. Up to 2 colors is great. for example UCLA? Blue and Gold.... USC? Cardinal and Gold.. BestBuy? Blue and yellow.

Once you've established your consistancy it is time to start branding. The best way to get started for branding is printing you're own shirts, then pass them out to friends and family members to wear. T-shirts and polos shirts work the best. On the road advertising, use you're personal car to promote you're business with a giant decal, name you're service then youre company name then a phone number or website. for example for me it is GRAPHIC DESIGN SERVICES, GD Soltuions (951) 756-4411, www.graphicdesign-s.com . Get small ones done to pass out to friends and family, have them stick it on their cars. Small items like pens are good to pass out to customers, use productst that people use the most and are more likely to keep for ever. For example how many of you still have old towels that are about 10-15 years old? You may not use them to shower but they sure make a great rag towel. See stuff that people use often and will ensure that you'r name stays out there.

Packaging and distributing your products is also as imporant. How will you present you product? will you just hand it out or will be mailed or shipped out?

Promotinal products is one of the best way to get people to notice you. people love FREE stuff. Promotional products can also be used as incentives for people to buy things or services from you. Buy $100 worth or services and we'll send you 1 free shirt. You spent $6 on a self promo with your logo on it and people want that to wear. They will make sure they spend over $100 to get that shirt vs $75 and your name is out there.

Branding is not only limited to products you can apply you're logo and colors on everything you have. flyers, business cards, invoices, coupons, websites, ads, letterheads, envelopes, outside of boxes and bags. just remeber that 90% of the stuff you see out there can be custom made and custom printed with you're logo.

If you would like to order promotional products give me a call or email me (951) 756-4411 ernie@graphicdesign-s.com i have connections with some of best local printers around.