Color Theory in Design

The design, artistic and mechanical theories behind Marketing and Promotions is more deep than you think. Color can be used to change some ones emotions and to trigger chemical changes in their brains. The brain re-acts to different color as it re-acts to sounds and feel. Using the art of color theory we're able to create emotion. Whether its making some one feel hungry or exited for example:

McDonalds - All through their branding they use golden yellow and red which trigger the brain into feeling comfort and when your comfortable you tend to eat more. Same has been applied to Jack in the Box (red), Burger king (orange yellow)

Night life - Clubs and night event tend to use black in their promotions with bright colors like red, green, red, white making for an exiting flyer and making your feel exited to attend this event.

Automotive Dealers - They use your white, grays and 1 strong color like red or blue. The white and gray makes you feel secure and safe the additional strong color represent power. Safe in your car while having power?

As you can see COLOR is very powerful. When creating a brand do a little research and look at your competitors or look at brands you want to copy.

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