Business Logo and Company Identity Components

1. Values – Use ideas and values that is more important to your company. What do you have that other don’t?
2. Personality – What characteristics do you want to show off? Are you serious, fun, or classy?

3. Behavior - Your company's image includes how you act toward customers and the public. Things like how you answer the phone, how you greet shoppers, how cheerfully you correct mistakes or accept returns all become bound up in one composite image of your company.

4. Price – Image can also relay to how much a service or product is. Have been to the mall and passed by a store and say “That store looks expensive”? if you project classy and sophisticated logo and identity most likely your products will be expensive.

5. Range – Do you only sell golf balls? Or do you sell sporting goods? Projecting this in your logo is important too. Do not want a logo with a golf ball as a dominant graphic and in fact you sell footballs and baseball goods as well. Remember that the best solution is always the simplest ones.

6. Longevity – If changing your logo you might want to incorporate the year you were established.

7. Slogan – Slogans help describe key features of your products or services. Normally tends to be catchy.

8. Benefits – What do you customer get when you order from you. Show them you can make a difference.

10. Use these key components to help your graphic designer create your perfect logo. They will use fonts, color, shapes that are relevant to your business products or services.