Create a Flyer

Mail it, hand it out, hang it up, leave it wherever prospects congregate—a flyer, printed on one side of a letter-sized sheet, is among the least expensive, easiest to produce, and hardest working marketing tools.Use photographs to tell your story. Show the benefit or the result of using your product or service in a photograph. You can scan your own photographs or buy stock photographs already in electronic form.Use a delicate hand. People new to design tend to make text and graphics too big and/or too bold. Keep your layout simple. Limit yourself to two typefaces to minimize the visual confusion. Use illustrations that build on your message.Don’t make unrealistic claims. Nothing turns off prospects quicker. Be enthusiastic, tell your story in a positive light, but don’t expect people to believe statements you would not believe yourself.Organize your page with boxes and borders. You can include several different levels of information on a single page by enclosing separate material in a box or border.Establish a center of attention. Decide which idea or image is most important on the page and make it the single most dominant visual element by playing up its size, position, or density.Stick with it. Its easy to get bored with your marketing message and your visual identity. If your story is clearly and effectively told, don’t change it for change’s sake. To a new prospect, it is every bit as fresh as the first day you created it. To repeat customers, your message becomes increasingly familiar and secure in their minds.Illustration is more than ornamentation. At a minimum, a picture or graphic image should grab attention and draw your reader into the message. At its best, it will express something words can’t.Good design doesn’t have to be complicated. This is a simple design using two typefaces. The illustrations are from a clip art collection. The final artwork is printed in black and white on rich-looking paper.