- Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market. - Join a list-serve (email list) related to your profession.
- Identify a new market.
- Ask former clients why they left you.
- Ask clients why they hired you and solicit suggestions for improvement.
- Read market research studies about your profession, industry, product, target market groups, etc.
- Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
• Never let a day pass without engaging in at least one marketing activity. • Determine a percentage of gross income to spend annually on marketing. • Set specific marketing goals every year; review and adjust quarterly. • Maintain a tickler file of ideas for later use. • Carry business cards with you (all day, every day). • Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings
Read more :
http://www.sba.gov/managing/marketing/100ideas.html