What is Process Printing ?

Definition: To reproduce full-color photographic images, printing presses use 4 standard ink colors. The four inks are placed on the paper in layers of dots that combine to create the illusion of many more colors similar to a tv set. CMYK refers to the 4 ink colors used by the printing press. C is cyan (blue), M is magenta (red/pink), Y is yellow, and K is black, the key plate or keyline color.

This process has been the most popular because it is simple, takes only 4 plates / screen / inks to produce multicolored images. From your magazines to color news papers, the CMYK or "Process" Printing will conitue to bring you rich colored images.

Remember - You can't trust your monitor or your desktop printer when it comes to accurate color-matching. Pantone guides are a far better way to choose colors for your printed projects. Find just the right color for the paper stock you'll be using. One of these swatch books are what you'll want to add to your toolbox for all your process (4-color/CMYK) color needs.

Networking can be the first step to success

Networking is one of the best self mouth to mouth advertising you can give your company for virtually $0 dollars. Below i've listed a couple of tips to help your network with local partners.

1. Find 2-4 Companies

Where does your ideal customer shop or visit the most? Where do they like to eat? Create a list and then prioritize.

2. Contact the owner or manager
Arrange a meeting with the owner of the place and establish a great relashionship at first then, as them if you can post some literature of yours this will open the door to new traffic. Swaping literatre is also a great idea. In return for posting your literature you can post something of his on your website or location of business. Maybe an ad or menu.

Remeber to always post your website on your literature, everyone tends to check out the business online rather than calling someone.

Business Marketing Tips

To help you better market your product or services or both consider reading some of these articles from a we resourced website.

Customized Marketing Will Give You The Edge

Know Your Target Market So Your Marketing Will Reach Them

Make Your Business Card Visible and Useful

Professional Printing Is Best For Business Cards

Directed Advertising Gets Results

Free Publicity Is Like Money In The Bank

Use Business Christmas Cards To Build Relationships

Remeber, if you need any graphic design help please do not be hesitate you contact us.