Business Logo and Company Identity Components

1. Values – Use ideas and values that is more important to your company. What do you have that other don’t?
2. Personality – What characteristics do you want to show off? Are you serious, fun, or classy?

3. Behavior - Your company's image includes how you act toward customers and the public. Things like how you answer the phone, how you greet shoppers, how cheerfully you correct mistakes or accept returns all become bound up in one composite image of your company.

4. Price – Image can also relay to how much a service or product is. Have been to the mall and passed by a store and say “That store looks expensive”? if you project classy and sophisticated logo and identity most likely your products will be expensive.

5. Range – Do you only sell golf balls? Or do you sell sporting goods? Projecting this in your logo is important too. Do not want a logo with a golf ball as a dominant graphic and in fact you sell footballs and baseball goods as well. Remember that the best solution is always the simplest ones.

6. Longevity – If changing your logo you might want to incorporate the year you were established.

7. Slogan – Slogans help describe key features of your products or services. Normally tends to be catchy.

8. Benefits – What do you customer get when you order from you. Show them you can make a difference.

10. Use these key components to help your graphic designer create your perfect logo. They will use fonts, color, shapes that are relevant to your business products or services.

Company Branding Tips and Ideas

1. Be different – Stand against the competition and create a new distinctive identity to separate yourself from the others. Never try to copy a look or feel of some else company.

2. Repeat your brand – Use your company logos, fonts and colors over and over again to create your brand. Use this on custom printed products, website pages or anything tangible property you own as a business. The more they see your designed logo the better.

3. Be consistent – make sure your logo and color are not diluted throughout your marketing campaign.

4. Be persistent with your image – try never to change your identify unless it is time to do so.

5.Do not Dilute your brand – Don’t give the impression that you can do other things or services by adding more information to your logo. Use marketing techniques to spread the word but leave the logo intact

6. Spread the word – give away custom imprinted products with your logo. The more the customer base sees it the better it will be for them to remember who you are and what you do.

7.Word of mouth works – when giving away promotional products be sure to include business cards and other small items that the other person can hand out and tell their friends. Do it in small quantities.

8.Evolve when necessary – Change is good, but it must be when pushed against the wall. Changing your image or restructuring your company is a big step, but if you seem things can come best when these are changed then do it.

9. Be creative – use clever ways to spread the words beside the traditional ways

10. Protect your investment – consult with a legal consultant to protect your branding image.