Graphic Design - Logo Design - Printed Stationary - Promotional products

Graphic design firm blog about logo design, printed staionary, promotional products and other small business marketing tips, ideas and offers.

Feb 9, 2007

Free Logo Desgin Information

Free Logo Desgin Information

A corporate identity is the brand which represents a business or its product. Logo perpose is to create a memorable, recognizable impression on the mind of a potential client or customers. The logo design is essentially at the heart of a business identity.
So what makes a "good" logo? Most customers would answer "I’ll just recognize it it when I see it!" and this isn’t a lie. A great logo design catches the eye, it makes the observer engaged, if only for a short moment. There is three standard variations of logo designs, which can be used alone or mixed within 1 image of your logo.
Illustrative logo designs (A logo design which clearly illustrates what your business does)
Graphic logo designs (Logo that includes a graphic, often an abstraction, of what your business provdies)
Type based logo designs (Text which represents your business)

Many graphic designers prefer to design logo designs using fonts. Experimenting with font family, size, shapes they seek to find an interesting way to represent the company using the form of font effects. Simplicity is super important, this is not the time to use fancy decorative photo filters. Whether alone or mixed with illustrative graphics, the text in a logo design must be easily readable at far.

Designing a corporate identity is always a step process, though different designers have their own methods. Many designers will begin by sketching thumbnails or playing with shapes on the computer screen, until it "CLICKS" and they follow that path to see where it leads. One way to start is to select a shape which represents the idea of the company, and begin playing with it. The idea is to come up with something interesting or clever, whether a viewpoint which is different, or an unusual combination of objects. Perhaps it will be something which will require a little guesswork on the part of the viewer, but clear when they look at it another way.

Logo designs by GD Solutions. We’re proud to serve the small business community with design services from logo design to promotional products. For more information please visit your web site at www.graphicdesign-s.com

Labels: